It’s what the service does for the users – the people, that is of paramount importance.
The services must be of personal value.
The user must gain something from using it.
It must rapidly deliver their request.
The general public are not the general Internet users. The Internet was built by technicians and they built it with common utilities that they assume the user has the experience to operate.
Our systems reach the general none technical users, by simplification of these current web techniques.
We re-purpose the content from its source to enable every user to access it, this also makes the process far quicker for the technically proficient too!
When a service is clearly presented with all the cities information – relevant to the user and packaged into a simple navigation procedure, it becomes all inclusive; from the user perspective.
This objective becomes much more important for wireless mobile users. Our WiFi systems carry over our touch screen data re-purposing experience, crucial for the navigation and small screen limitations of the handsets.
We have carried out extensive usability and accessibility studies and linked the results to the real information and service needs of the people. Then we put it all together into a cohesive service exhibiting the same common throughout interface, with web site plug ins.
Our systems are proven: people use it repeatedly and rely upon it for their daily, weekly, information and services. They don’t have to think about training the usability factors are so simple the question never arises.
European governments are dismayed with the uptake of their ‘E’ services by the public and spend millions on PR and training campaigns. When the answer is MAKE IT SIMPLE : make the computer services people literate not the people computer literate! And of course make these services relevant and of value to the users.
This Blog discuses the need for free public access services.
